Digital anthropology as method for lead user identification...

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Creativity and Innovation Management 2017 / 08

Digital anthropology as method for lead user identification from unstructured big data

Somoza Sánchez, Vella Verónica, Giacalone, Davide, Goduscheit, René Chester
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Language:
english
Journal:
Creativity and Innovation Management
DOI:
10.1111/caim.12228
Date:
August, 2017
File:
PDF, 471 KB
english, 2017
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