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Clicks versus Bricks: the role of durability in marketing channel strategy of durable goods manufacturers
Yan, Wei, Xiong, Yu, Chu, Junhong, Li, Gendao, Xiong, ZhongkaiLanguage:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2017.08.039
Date:
August, 2017
File:
PDF, 1.15 MB
english, 2017