Logistical Alliance Formation Motives: Similarities and Differences Within the Channel
Whipple, Judith Schmitz, Frankel, Robert, Frayer, David J.Volume:
4
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1996.11501720
Date:
April, 1996
File:
PDF, 1.32 MB
english, 1996