Comparing alternative approaches to estimate customer...

Marketing Intelligence & Planning 2017 / 08 Vol. 35; Iss. 5

Comparing alternative approaches to estimate customer equity

Silveira, Cleo Schmitt, Oliveira, Marta Olivia Rovedder de, Luce, Fernando Bins
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Volume:
35
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2016-0183
Date:
August, 2017
File:
PDF, 277 KB
english, 2017
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