Categorization and Willingness to Pay for New Products: The...

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Journal of Product Innovation Management 2017 / 08

Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors

Kuijken, Bram, Gemser, Gerda, Wijnberg, Nachoem M.
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Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12414
Date:
August, 2017
File:
PDF, 165 KB
english, 2017
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