Examining shopping enjoyment: personal factors, word of...

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Economic Research-Ekonomska Istraživanja 2017 / 08

Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics

Mihić, Mirela, Kursan Milaković, Ivana
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Language:
english
Journal:
Economic Research-Ekonomska Istraživanja
DOI:
10.1080/1331677x.2017.1355255
Date:
August, 2017
File:
PDF, 1.42 MB
english, 2017
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