Online consumers reviews: Examining the moderating effects...

Cogent Business & Management 2017 / 8 Vol. 4; Iss. 1

Online consumers reviews: Examining the moderating effects of product type and product popularity on the review impact on sales

Moen, Øystein, Havro, Lars Jaako, Bjering, Einar, Wright, Len Tiu
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Volume:
4
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2017.1368114
Date:
August, 2017
File:
PDF, 770 KB
english, 2017
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