Consumer Search of Multiple Information Sources and its...

Journal of Interactive Marketing 2017 / 11 Vol. 40

Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction

Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.
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Volume:
40
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2017.06.004
Date:
November, 2017
File:
PDF, 890 KB
english, 2017
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