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The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L., Shan, Yan, King, Karen WhitehillLanguage:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1360576
Date:
August, 2017
File:
PDF, 725 KB
english, 2017