The interconnected role of strength of brand and...

The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour

Hayes, Jameson L., Shan, Yan, King, Karen Whitehill
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1360576
Date:
August, 2017
File:
PDF, 725 KB
english, 2017
Conversion to is in progress
Conversion to is failed