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Journal of Business Research 2017 / 9

Image proximity in advertising appeals: Spatial distance and product types

Kim, Kyuha, Lee, Sungmi, Choi, Yung Kyun
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.08.031
Date:
September, 2017
File:
PDF, 511 KB
english, 2017
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