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One step deeper: gender and congruity in celebrity endorsement
Pradhan, Debasis, Kapoor, Vikram, Moharana, Tapas RanjanLanguage:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-02-2017-0034
Date:
September, 2017
File:
PDF, 263 KB
english, 2017