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Marketing 3.0 (From Products to Customers to the Human...

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Marketing 3.0 (From Products to Customers to the Human Spirit) || Marketing the Values to the Channel Partners

Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
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Year:
2010
Language:
english
DOI:
10.1002/9781118257883.ch5
File:
PDF, 142 KB
english, 2010
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