Metrics unreliability and marketing overspending
Sridhar, Shrihari, Naik, Prasad A., Kelkar, AjayLanguage:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2017.09.001
Date:
September, 2017
File:
PDF, 1.13 MB
english, 2017