Understanding how the functional integration of purchasing and marketing accelerates new product development
González-Zapatero, Carmen, González-Benito, Javier, Lannelongue, GustavoLanguage:
english
Journal:
International Journal of Production Economics
DOI:
10.1016/j.ijpe.2017.09.004
Date:
September, 2017
File:
PDF, 1.24 MB
english, 2017