Relational Price Discounts: Consumers' Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
del Rio Olivares, M.J., Wittkowski, Kristina, Aspara, Jaakko, Falk, Tomas, Mattila, PekkaLanguage:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.16.0267
Date:
August, 2017
File:
PDF, 1.05 MB
english, 2017