The impact of death on consumer responses to celebrity...

Psychology and Marketing 2017 / 10 Vol. 34; Iss. 10

The impact of death on consumer responses to celebrity endorser misbehavior

Boeuf, Benjamin
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21032
Date:
October, 2017
File:
PDF, 231 KB
english, 2017
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