Self-congruence, brand attachment and compulsive buying

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Journal of Business Research 2017 / 9

Self-congruence, brand attachment and compulsive buying

Japutra, Arnold, Ekinci, Yuksel, Simkin, Lyndon
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.08.024
Date:
September, 2017
File:
PDF, 345 KB
english, 2017
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