Event quality and loyalty among runners with different running involvement levels: the case of “The Alexander the Great” International Marathon
ALEXANDRIS, KOSTANTINOS, Theodorakis, Nicholas Dimitrios, Kaplanidou, Kiki, Papadimitriou, Dimitra, Mair, Judith, Mair, JudithLanguage:
english
Journal:
International Journal of Event and Festival Management
DOI:
10.1108/IJEFM-08-2016-0057
Date:
September, 2017
File:
PDF, 459 KB
english, 2017