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International Journal of Research in Marketing 2017 / 9

When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules

Habel, Johannes, Alavi, Sascha, Pick, Doreén
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2017.09.002
Date:
September, 2017
File:
PDF, 1.35 MB
english, 2017
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