Me, my brand and I: Consumer responses to luxury brand...

Journal of Business Research 2017 / 12 Vol. 81

Me, my brand and I: Consumer responses to luxury brand rejection

Khalifa, Dina, Shukla, Paurav
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Volume:
81
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.05.032
Date:
December, 2017
File:
PDF, 233 KB
english, 2017
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