Ethnic identity, consumer ethnocentrism, and purchase...

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Journal of Business Research 2017 / 9

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?

El Banna, Alia, Papadopoulos, Nicolas, Murphy, Steven A., Rod, Michel, Rojas-Méndez, José I.
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.09.010
Date:
September, 2017
File:
PDF, 500 KB
english, 2017
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