The influence of status differentiation on vertical brand extension: intercultural and intracultural comparisons
Fang, Xiang, Lin, Shengdong, Chen, Xinsheng, Li, DahuiLanguage:
english
Journal:
Nankai Business Review International
DOI:
10.1108/NBRI-04-2016-0014
Date:
September, 2017
File:
PDF, 542 KB
english, 2017