The influence of status differentiation on vertical brand...

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The influence of status differentiation on vertical brand extension: intercultural and intracultural comparisons

Fang, Xiang, Lin, Shengdong, Chen, Xinsheng, Li, Dahui
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Language:
english
Journal:
Nankai Business Review International
DOI:
10.1108/NBRI-04-2016-0014
Date:
September, 2017
File:
PDF, 542 KB
english, 2017
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