Clustering, Knowledge Sharing, and Intrabrand Competition:...

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Journal of Marketing 2017 / 08

Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System

Butt, Moeen Naseer, Antia, Kersi D., Murtha, Brian R., Kashyap, Vishal
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.16.0173
Date:
August, 2017
File:
PDF, 980 KB
english, 2017
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