A Brand Culture Approach to Managing Nation-Brands

A Brand Culture Approach to Managing Nation-Brands

Yalkin, Cagri
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
European Management Review
DOI:
10.1111/emre.12129
Date:
September, 2017
File:
PDF, 198 KB
english, 2017
Conversion to is in progress
Conversion to is failed