Proposing to your fans: Which brand post characteristics...

Electronic Commerce Research and Applications 2017 / 11 Vol. 26

Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?

Schultz, Carsten D.
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Volume:
26
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2017.09.005
Date:
November, 2017
File:
PDF, 398 KB
english, 2017
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