Don’t be so emotional! How tone of voice and service type...

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Online Information Review 2017 / 09

Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick, Cox, Andrew, Ruiz-Mafe, Carla
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Language:
english
Journal:
Online Information Review
DOI:
10.1108/OIR-08-2016-0219
Date:
September, 2017
File:
PDF, 697 KB
english, 2017
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