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The brand personalities of brand communities: an analysis of online communication
Paschen, Jeannette, Pitt, Leyland, Kietzmann, Jan, Dabirian, Amir, Farshid, Mana, Bates, Jo, Ruiz-Mafe, CarlaLanguage:
english
Journal:
Online Information Review
DOI:
10.1108/OIR-08-2016-0235
Date:
September, 2017
File:
PDF, 355 KB
english, 2017