M-WOM in a brand’s Facebook fan page

Online Information Review 2017 / 09

M-WOM in a brand’s Facebook fan page

Sanz-blas, Silvia, Bigné, Enrique, Buzova, Daniela, Bates, Jo, Ruiz-Mafe, Carla
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Language:
english
Journal:
Online Information Review
DOI:
10.1108/OIR-08-2016-0237
Date:
September, 2017
File:
PDF, 551 KB
english, 2017
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