Measuring Customer Response to Word-of-mouth Messages on...

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Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Sharma, Ruppal Walia, Srivastava, Deepti
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Language:
english
Journal:
Journal of Creative Communications
DOI:
10.1177/0973258617722004
Date:
September, 2017
File:
PDF, 724 KB
english, 2017
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