Between saying and doing is the ocean: an empirical...

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Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry

Smith, Brian D.
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1384041
Date:
October, 2017
File:
PDF, 2.06 MB
english, 2017
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