Brand choice and brand switching: a case study of relocated...

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African Journal of Economic and Management Studies 2017 / 09

Brand choice and brand switching: a case study of relocated consumers

Govender, Krishna Kisten, Kuada, John
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Language:
english
Journal:
African Journal of Economic and Management Studies
DOI:
10.1108/AJEMS-11-2016-0169
Date:
September, 2017
File:
PDF, 549 KB
english, 2017
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