Alternative Economies as Marketing Systems? The Role of...

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Journal of Macromarketing 2017 / 09

Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

Haase, Michaela, Becker, Ingrid, Pick, Doreén
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Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146717728776
Date:
September, 2017
File:
PDF, 361 KB
english, 2017
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