Viral marketing analysis and evaluation: the case of the Greek consumer market
Rouva, Eleni, Lalou, Panagiota, Skordoulis, Michalis, Chalikias, MiltiadisVolume:
10
Year:
2016
Language:
english
Journal:
International Journal of Electronic Customer Relationship Management
DOI:
10.1504/IJECRM.2016.079375
File:
PDF, 684 KB
english, 2016