Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry
Griffith, David A., Yalcinkaya, Goksel, Rubera, Gaia, Giannetti, VerdianaLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.17.0044
Date:
September, 2017
File:
PDF, 709 KB
english, 2017