Lateral Exchange Markets: How Social Platforms Operate in a...

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Journal of Marketing 2017 / 09

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Perren, Rebeca, Kozinets, Robert V.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.14.0250
Date:
September, 2017
File:
PDF, 703 KB
english, 2017
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