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When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure
Huaman-Ramirez, Richard, Merunka, DwightVolume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2017.1345595
Date:
October, 2017
File:
PDF, 598 KB
english, 2017