Are pharmaceutical ads affording consumers a greater say in...

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International Journal of Advertising 2017 / 09

Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil

Koinig, Isabell, Diehl, Sandra, Mueller, Barbara
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1367353
Date:
September, 2017
File:
PDF, 892 KB
english, 2017
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