Altruistic Punishment: A Consumer Response to Service...

The Journal of Marketing Theory and Practice 2017 / 10 Vol. 25; Iss. 4

Altruistic Punishment: A Consumer Response to Service Failure

Silva, Renata Gonçalves Santos, Broilo, Patricia Liebesny, Espartel, Lélis Balestrin, Basso, Kenny
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Volume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2017.1345596
Date:
October, 2017
File:
PDF, 448 KB
english, 2017
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