From Electronic WOM to Social eWOM: Bridging the Trust...

The Journal of Marketing Theory and Practice 2017 / 10 Vol. 25; Iss. 4

From Electronic WOM to Social eWOM: Bridging the Trust Deficit

Pihlaja, Jaakko, Saarijärvi, Hannu, Spence, Mark T., Yrjölä, Mika
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Volume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2017.1345593
Date:
October, 2017
File:
PDF, 521 KB
english, 2017
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