How Chipotle used unbranded content to increase purchase...

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Journal of Marketing Communications 2017 / 10

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven, Rask, Amy, Varan, Duane
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2017.1381860
Date:
October, 2017
File:
PDF, 1.30 MB
english, 2017
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