Brands using historical references: a consumers’...

Brands using historical references: a consumers’ perspective

Pecot, Fabien, De Barnier, Virginie
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-017-0076-y
Date:
October, 2017
File:
PDF, 799 KB
english, 2017
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