Consumer perspectives on the ethics of an array of...

Asia Pacific Journal of Marketing and Logistics 2017 / 10

Consumer perspectives on the ethics of an array of technology-based marketing strategies: an exploratory study

Fullerton, Sam, Brooksbank, Roger, Neale, Larry, Phau, Ian
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Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-09-2016-0179
Date:
October, 2017
File:
PDF, 543 KB
english, 2017
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