A satisficing DEA model to measure the customer-based brand...

RAIRO - Operations Research 2017 / 7 Vol. 51; Iss. 3

A satisficing DEA model to measure the customer-based brand equity

Charles, Vincent, Zavala, Jorge J.
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Volume:
51
Language:
english
Journal:
RAIRO - Operations Research
DOI:
10.1051/ro/2016041
Date:
July, 2017
File:
PDF, 758 KB
english, 2017
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