Utilizing country image and well-known products for less-known products: perspectives from a country with less-competitive country image
Woo, Hongjoo, Jin, Byoungho, Ramkumar, Bharath, Phau, IanLanguage:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-06-2016-0091
Date:
October, 2017
File:
PDF, 465 KB
english, 2017