Validating an instrument for measuring brand equity of CSR...

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia

Singh Dara Singh, Karpal, Islam, Md. Aminul
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Volume:
12
Language:
english
Journal:
Management & Marketing
DOI:
10.1515/mmcks-2017-0015
File:
PDF, 747 KB
english
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