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Vicariously touching products through observing others' hand actions increases purchasing intention, and the effect of visual perspective in this process: An fMRI study
Liu, Yi, Zang, Xuelian, Chen, Lihan, Assumpção, Leonardo, Li, HongLanguage:
english
Journal:
Human Brain Mapping
DOI:
10.1002/hbm.23845
Date:
October, 2017
File:
PDF, 469 KB
english, 2017