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Inertia in services: causes and consequences for switching

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Inertia in services: causes and consequences for switching

Gray, David M., D’Alessandro, Steven, Johnson, Lester W., Carter, Leanne
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-12-2014-0408
Date:
October, 2017
File:
PDF, 284 KB
english, 2017
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