Using guilt appeals in communication

Recherche et Applications en Marketing (English Edition) 2017 / 05

Using guilt appeals in communication

Chédotal, Camille, Berthe, Bénédicte, de Peyrelongue, Bénédicte, Le Gall-Ely, Marine
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Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570717706830
Date:
May, 2017
File:
PDF, 947 KB
english, 2017
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