Allocation of marketing budgets to maximize customer equity

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Operational Research 2017 / 10

Allocation of marketing budgets to maximize customer equity

Koosha, Hamidreza, Albadvi, Amir
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Language:
english
Journal:
Operational Research
DOI:
10.1007/s12351-017-0356-z
Date:
October, 2017
File:
PDF, 796 KB
english, 2017
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