The Waste in Advertising Is the Part That Works

Journal of Advertising Research 2004 / 12 Vol. 44; Iss. 4

The Waste in Advertising Is the Part That Works

Ambler, Tim, Hollier, E. Ann
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Volume:
44
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/S0021849904040413
Date:
December, 2004
File:
PDF, 176 KB
english, 2004
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